Zoe Sterling

Zoe Sterling is the Founding Editorial Director and Senior Beauty Journalist at The Zash. With over a decade of research in cosmetic formulation, clinical dermatology studies, and minimalist wellness, she specializes in active ingredient chemistry, barrier repair protocols, and independent beauty product testing. Zoe holds a degree in Biochemical Sciences and works closely with certified cosmetic chemists to separate clinical efficacy from marketing hype. Her mission is delivering honest, science-backed guidance for radiant, healthy skin and intentional living.